Stickers and labels have a pivotal role in expressing a brand's product description and identity and enhancing communication with the consumer. An appropriate label can attract a consumer's attention and convey important information about the product. Be it a handmade product or an industrial good, labels are the multiple performers for any product.
When someone completes all the aspects of their product, including the logo and content. After that, it's time to design and print the label before it reaches the consumers. However, you're presented with what seems like an infinite number of options: rolls or sheets, rectangle or oval. It can undoubtedly become confusing, so we'll go over the various kinds of labels that are out there and explain which ones are best used.
In this comprehensive guide, we'll delve into the key factors to consider when choosing labels for your products.
Types of Labels
Generally, two labels are available in the market: sheets and rolls. As the name reflects, the role of label sheets is to represent a number of stickers fixed on a piece of paper. On the other hand, label rolls are made of a continuous label strip that is coiled around a tube roll. Before determining whether to use a label sheet or a label roll, you must ascertain your label budget and the total number of labels you will require.
1. Label Sheets
As it is the exact size of a printer paper, Label sheets can be printed very quickly using a standard inkjet or laser printer. This process makes the label sheet considerably more economical. Moreover, these labels are an appropriate fit for the smaller printer runs and quantities. Label sheets are an excellent choice if you're testing a new label design or if your needs are modest and don't require expensive bulk labels.
2. Label rolls
In case someone wants to print a vast number of labels, then roll labels are a much more cost-effective option. A label roll may cost more than a label sheet, but due to the sheer quantity that rolls provide, you'll be spending far less per label. Roll labels are required if you wish to automate product labeling with a label machine. A regular inkjet or laser printer won't be able to print on rolls, so if you intend on printing roll labels yourself, you'll need a particular printer designed to handle rolls.
Factors that should be considered while choosing a Label
To select suitable labels, one must analyze their product and target customers more efficiently. For this, they must consider their product's dimensions, preferences, demographics, and buying nature of the target audience.
Secondly, one must review the materials from which a label is made. The usual label materials include paper, vinyl, polyester, and polypropylene. Paper is a cost-effective tool for indoor applications, and vinyl and polyester are adequate for their durability and weather-resistant ability for outdoor use.
Another factor that matters is selecting the proper printing technique. Labels usually need digital or flexographic printing to ensure their durability and appearance. Good finishing is essential to make the titles visually appealing. Glossy, matte, and varnish finishes on labels can enhance additional protection.
Ensure the labels comply with relevant regulations and industry standards, including product name, ingredients/materials used, care instructions, and safety warnings. It would help if you customized the labels to have your brand's color, logo, and some other visual elements to create a cohesive and memorable brand image.
Lastly, conduct a small-scale test before total production to evaluate the labels' performance in real-world conditions and make necessary adjustments.
Different types of labels and their use
When you are choosing a label for your products, be sure that you know the proper application of the different types of brands. Other types of tags have different functions and aesthetics. For a long container, you can opt for the rectangle labels. These labels provide enormous space for text and other elements that act as a proper packaging element. Also, rectangular labels are suitable in various bottles, cans, jars, or rectangular containers.
On the other hand, Oval labels are appropriate for smaller surfaces like some minimalistic designs. They can be fixed in jars, bottles, and bags.
Round labels are also similar to the oval labels. They are a perfect fit for curved containers or envelopes. They are often applied on the surfaces of small curved containers. Besides, they are also used in places or products for warning and promotion labels with rectangular or oval labels.Hence, selecting labels with proper shapes is essential as it conveys information to customers and your brand's identity and values.